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Home>Portfolio>Case Studies>Hotel Diagonal Zero

Hotel Diagonal Zero

Corporate website renovation

Home Page Hotel Diagonal Zero
Ofertas Hotel Diagonal Zero
Habitaciones Hotel Diagonal Zero
Spazio Wellness Hotel Diagonal Zero

The challenge

SB Hoteles wanted to update the website of the chain's flagship hotel: the Hotel Diagonal Zero. Once again they relied on us to create a more modern and attractive site that could capture the most demanding online clients.

The project

After a rigorous prior analysis and corresponding consulting process, we focused the site on the traveler 2.0, that type of client who makes the most reservations through a hotel's website.

To create a light, easy and highly indexed website that ranks in the top Google positions we designed the site following trends in social networking (MyCloud, for example).

We put ourselves in the traveler 2.0's shoes and distributed content following the user's needs: always visible booking engine, practical travel information, access to TripAdvisor comments and a clear, intuitive menu.

As the saying goes, a picture is worth more than a thousand words, and the Hotel Diagonal Zero is no exception: the images transform into captivating videos that catch the eye of the traveler who wants to know about the hotel down to the smallest detail.

We finally promoted the Spa - the hotel's main attraction - by creating a minisite that not only recreates the sense of wellbeing that the Spa offers but optimizes indexation and enchances the site's value as well.

Key concepts

Of course, eMascaró pays special attention to user experience to meet the highest expectations of the discerning traveler 2.0: easy access to the most useful information, strong content architecture and usability, entertaining videos and access to all details and information about comments and ratings from social network users without ever leaving the site, as well as the ability to make a reservation.

  • Customer:
  • Diagonal Zero
  • Pubblication:
  • 22/04/2011
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